You'd have to be living under a rock to have not heard about Nationwide's commercial that aired during the Superbowl. Twitter went crazy over it and memes of all sorts were made using screen shots from the commercial. If you haven't seen it before, here you go, I'll wait.
The Superbowl is hyped to have funny, big budget, over the top commercials. So going into this one everyone expected some happy/feel good ending.
But it didn't.
The problem wasn't that it was a terrible commercial, but that everyone watching it had different expectations. You see a boy hoping to live all his big dreams, with the emotional music in the backgroud, and then cut... none of them will come true. The ending was a harsh reality to what happens everyday.
So what did you do at the end of the commercial?
I sat back and thought how awful of a commercial that was and why in the hell would Nationwide put THAT on during the Superbowl. It was a complete mess of a story and it made you feel terrible at the end. But then in the back of my mind, I paused for about half a second, and thought of about a dozen other things.
If you're a parent:
- Didn't you pause to think about how safe your children are?
- Didn't you pause to think about that one "near miss" that could have ended terribly?
- Didn't you pause to wonder if there was something else you could do to protect your child?
- Didn't you pause and think how terrible it would be if you lost your child to something preventable?
If you stopped and did anyone of those things, then Nationwide and Make Safe Happen made their point. The commercial was a complete success.